An important part of promoting your business is visibility on social media. In order for them to know you and you to know your audience, you must have a profile on networks such as Facebook, Instagram or Twitter, and learn to manage it so that it gives benefits. You will have to create an online community interested in your products or services, and build loyalty by generating trust. But how do you manage social media effectively? We give you some tips so that you can start to be the community manager that your business needs.
Know your audience
Before you start publishing content on the networks, you must define who this content is for. First you have to investigate what type of target audience is interested in your business, your potential clients, and then discover in which network or networks this audience moves the most. In this way you will find it and they will find you. Try to understand their tastes, preferences, buying habits … everything you can know about them and that helps you focus your strategies.
Social media management: choose them well
Once you have identified who your audience is and are clear about their social profiles, you can choose which networks are the best to move your business. Your audience will surely be on more than one social network, therefore, having multiple profiles is a good idea. Then you have to see where they are most active and where they are less so that you are also more present in one or the other. It will be a matter of analyzing metrics and finding the middle ground between all the social networks you use.
Goals of your social media management
Within digital marketing, social networks can help you achieve some goals or others, but it is up to you to achieve them, so you have to set goals in each of them. Some of the objectives that you can set yourself on social media are to publicize your business, interact with your audience to get to know you better and get to know you, offer relevant content to your customers, increase your sales, make announcements, generate a community of fans who talk about you, etc.
Ideally, you should set a common goal and use different strategies in each network to achieve the same goal. Unity is strength, right? If you plan actions that complement each other in the different networks, you will be able to add strategies to achieve a single goal. This objective, of course, does not have to be always the same. Depending on the results you obtain, you can modify it and adapt the strategies in each social network. The aim is always that the objective, whatever it is, is focused in a specific direction.
Post regularly to control the management of social networks
Once you have defined your target audience, the networks you need and the goals you want to achieve, it is time to start publishing. First of all, always post valuable content. The posts you make must provide quality to your networks and relevant information to your community. Don’t just focus on your product or service. Also show the back of your work, the making of, so that your audience can see that behind a finished product there is a work to which you dedicate time and care. With this you will also humanize the brand and generate trust in your community.
Another key to good management is having an editorial calendar. It is not worth publishing one day yes, two no, and then three in a row, just like that. You have to plan your publications thinking about the goals you want to achieve, and develop a calendar for each social network. In this way your followers will know when you post and will be pending. Which day and time are the best to publish is a world to discover. You will have to study the scope of each post and analyze the metrics to choose the ideal moment. In future posts we will talk about it to see social media management tools and give you some tips and advice.
As we have seen, according to Animation Services good management of the ubiquitous social media requires taking into account several factors such as knowing your audience, knowing where it moves, understanding what content they want, creating valuable content, setting achievable goals and developing a calendar. The community manager of a company is the one who must take into account all these factors. If you want to be you, we recommend the blog post where we tell you how to be an ideal community manager. And if you have doubts about it or need a professional to manage your networks, ask us for a non-binding quote for our social media management service.