How videos can help you boost your SEO ranking?
When it comes to digital marketing, having your website rank in the search engine is mandatory. Being an authoritative sight is like having the holy grail of marketing. It not only helps you attract and convert more customers but also enables you to optimize your brand value and loyalty.
So, everyone is fighting to secure those first three positions. You have to figure out how you can stand out and prove valuable enough for Google to notice. This is where video content comes in. It is a relatively new practice but has shown remarkable results.
Video content like explainer video, product videos, testimonials, demos, how-to videos is viral among users. When you design your web page and strategize your marketing campaign, considering integrating videos as a free resource. Why? Read the rest of the blog to find out!
So the ultimate goal is to increase your search ranking. What we need to figure out is how to use videos to do that. The following five ways are tried and tested. So, without much ado, let’s get rolling.
The rules are simple. Google scans your content for two main things: the quality of your web content and its relevance to the search items across the search engine. Now, while using the crawlers on your system, google not only weighs your text but also other forms of media to see what you have to offer.
You might be surprised to learn that YouTube is the second most popular search engine and Google, being the YouTube owner, often features videos as search results. This means that Google likes video content and would not hesitate to put it first.
So, whenever you publish informative and valuable videos on your website, the chances of achieving your search ranking goals increase.
Traffic indeed has a lot to do with search engine ranking, but that does not mean you can not attract traffic by any other means. Videos are the most significant examples of that. Embedding a video on your web page drives a 157% increase in organic traffic.
Additionally, if you publish the video on YouTube or other social media channels, your visitors there are directed to your webpage. Studies show that video content generates 1200% more shares than image and text content combined.
While ranking websites, Google looks at the organically derived traffic that you already have. If your webpage has regular visitors, then it must have something valuable to offer. The more video content you create, the more traffic you generate, and the better you perform in search results.
- Insivia states that the video consumption rate on mobile rises by 100% every year.
- Wordstream claims that 59% of executives say that they prefer watching videos over reading text.
- 72% of customers say that they would rather learn about a product or service through video.
So, what do these numbers mean? They indicate only one thing, and that is the way people engage with a video. What happens when engagement increases? They spend more time in the act. Thus, when you include a video in your website, it significantly increases the time visitors spend on your webpage.
Google pays close attention to the time people spend engaging on your website once they arrive. Consider this: you have a tremendous incoming traffic amount, but the visitors leave only after a few seconds. This means what your website offers them is not enough, and they have to go elsewhere to find their solution.
With videos, you can stop this from happening and thereby improve your chances of staying on top.
Another factor that Google considers while determining your search results is the number of quality backlinks you have on your website. When people willingly link to your domain and your content, it indicates authority, authenticity, and quality. And as we know, the more authority you have, the better you rank on the search engines.
So what does it have to do with videos? Publishing video content on YouTube, Vimeo, and other social media channels(you can also try OTT platforms) is a great way to generate referral traffic that can dramatically improve your ranking.
The following are some additional ways you can secure back-links through videos:
- Creating a video and sharing it on video sharing sites
- Comment on other existing videos:
- Creating a profile on video sites
The impact of videos on improving your search results is not limited to the factors mentioned above. You can achieve a lot with video, both inside and outside of your website, to drive more traffic and perform better. All you have to do is try to figure out the mindset of your audience.
When you give them something valuable, they willingly rely on you for more.